By Melanie Eversley, USA TODAY
More traffic will be coming to downtown Danville, Ill. — and that’s how Danville wants it. The city of 33,000 is converting some of its longtime one-way streets back to two-way thoroughfares. City officials hope the change will make it easier for customers to reach downtown stores and shop in them.
“The driving force behind it is economic development,” says city engineer David Schnelle, who expects to reprogram signals, change pavement markings and change signs by November 2007.
He says motorists tend to drive faster on one-way streets and go past their destinations, then lose time and patience backtracking.
Danville is one of hundreds of cities — from Berkeley, Calif., to Charleston, S.C. — switching one-way streets to two-way to improve commerce downtown, according to the American Planning Association in Chicago. The trend got rolling in the early 1990s and has expanded this year to bigger cities such as Miami, Dallas and Minneapolis. It’s part of the reinvention of former industrial cities, which are converting empty factories into loft housing and trying to convince suburbanites that downtowns are livable.
“There’s a lot of emphasis now on taming the automobile and emphasizing walking and biking. It’s all part of creating a place that people want to be,” says Marya Morris of the American Planning Association. “The bigger pieces are the major downtown housing booms and having things for people to do after 5.”
The boom in one-way streets began with the Cold War in the 1950s, when cities planned quick routes out of town for evacuation in case of nuclear attack, says John Norquist, one of the first vocal advocates of two-way-street conversion. Norquist was mayor of Milwaukee from 1988 to 2003 and now runs the Congress for the New Urbanism, which promotes the revitalization of cities.
The growth of the suburbs contributed, too, as cities smoothed the route home from work, says Neal Hawkins, associate director for traffic operations at the Iowa State University Center for Transportation Research and Education. Now, though, there are more jobs in the suburbs, more entertainment downtown, and drivers go in all directions.
They drive less efficiently on two-way streets, according to the Thoreau Institute, an environmental advocacy group in Oregon. The slower stop-and-go traffic means cars pollute more, the institute says.
In Danville, 170 miles south of Chicago, two-way streets are meant to speed an economic revival after 15 years of plant closings left downtown streets quiet. The city set up a small-business loan program to attract stores and restaurants.
Now Danville wants to make it easier for customers to find them, especially the shops on Vermilion Street.
Marie Pribble, co-owner of the Java Hut coffee shop and cafe, looks forward to the change. “The slower people go, the more likely they are to pay attention to your business or your storefront, and the more likely they are to stop in,” she says.
Norquist was one of the first mayors to promote more two-way streets. He led a campaign to convert several downtown Milwaukee streets back to two-way. He says the increased traffic means that neighborhoods flourish: “I think people started to realize that the city was more important than the road that runs through it.”